RIPPLE UP: Harness Insights from Gen Z to Create a Culture of Retention

Program Summary

This course is equal to 1 IDCEC CEU LU and 1 AIA LU. One of the biggest challenges facing the interior design industry today is to recruit, retain, and connect talent across generations and geographies. With Gen Z set to represent 27% of the workforce by 2025, workplace communication, collaboration and career paths will be impacted. How do designers stay ahead of this change, especially in a hybrid work environment?

In this CEU, designers will explore ThinkLab’s Design Hackathon research findings, an extensive six-month study involving over 1,800 Architects and Designers from across the U.S. This course will identify the 4 key challenges the research uncovered related to creativity, relationships, loyalty, and mentorship, and help designers solve for these challenges across generations by looking to Gen Z as prototypes. Join us, as we examine the innovative solutions Gen Z helped to co-create that will shape the future of interior design firm culture.

Learning Objectives:

• Design a culture that cultivates creativity.

• Identify tactics for building trust across generations and geographies.

• Implement strategies for regular recognition that build loyalty.

• Develop a peer-to-peer learning structure to combat manager burnout.